Octain Mobile Service Press Ads

FROM THE BRIEF: OCTANE STARTED OFF AS AN SMS/INO PACKAGE FOR ITS BRAND JAZZ. HOWEVER NOW WE WANT TO MAKE IT A BRAND ITSELF, RATHER THAN JUST A SERVICE. AS JAZZ EQUITY HAS BEEN DILUTED BECAUSE OF STRETCHING IT ACROSS SEGMENTS. BIG IDEA “YOUTHS REDEFINED” POSITIONING IT AS A BRAND FOR THE YOUTH. NOT LIMITED BY AGE BUT BY THEIR SPIRIT. WE PLAYED CREATIVELY BY PROJECTING PEOPLE WHO DID NOT HAVE THIS GREAT OFFER IN THEIR YOUTH, NOW GETTING THEIR SECOND CHANCE.