Dubai Islamic Bank Campaign

FROM THE BRIEF: ISLAMIC BANKING IS RELATIVELY A NEW CONCEPT IN PAKISTAN. PEOPLE ARE NOT AWARE AND THUS THEY QUESTION THE CREDIBILITY OF THIS BANKING SYSTEM. BIG IDEA “IS IT HALAL?” ASK QUESTION. DON’T SHY AWAY, BELIEVE IN THE TRUTH WELL TOLD. WE FOCUSED ON THE QUESTION ASKED BY OUR TARGET AUDIENCES AND REPLIED THROUGH THE QURANIC VERSES SO THAT OUR ARGUMENT DOESN’T LOSE ITS CREDIBILITY.