Anti Drug Press Ads

FROM THE BRIEF: ADDICTION IS A DISEASE THAT IS EATING OUR SOCIETY FROM INSIDE. THE TREND IS FAST CATHCING UP AND IS NOW ENTERING THE EDUCATED CLASS. WE NEED AN EDUCATIONAL/EMOTIONAL CAMPAIGN TO STOP THIS SHARP INCREASE IN INCIDENCE. BIG IDEA “HIGH” ANTI DRUG CAMPAIGN IS BASED ON THE FACT THAT DRUG USERS CLAIM. THE IDEA IS TO CAPITALIZE ON THE USEABILITY OF OF “HIGH” WHEN ON DRUGS.