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DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FELLS LIKE. DESIGN IS HOW IT WORKS.
VISUAL APPEARANCE IS ONE OF THE MOST EFFECTIVE VARIABLES FOR QUICKLY DIFFERENTIATING ONE APPLICATION FROM ANOTHER.
FROM THE BRIEF: OCTANE STARTED OFF AS AN SMS/INO PACKAGE FOR ITS BRAND JAZZ. HOWEVER NOW WE WANT TO MAKE IT A BRAND ITSELF, RATHER THAN JUST A SERVICE. AS JAZZ EQUITY HAS BEEN DILUTED BECAUSE OF STRETCHING IT ACROSS SEGMENTS. BIG IDEA “YOUTHS REDEFINED†POSITIONING IT AS A BRAND FOR THE YOUTH. NOT LIMITED BY AGE BUT BY THEIR SPIRIT. WE PLAYED CREATIVELY BY PROJECTING PEOPLE WHO DID NOT HAVE THIS GREAT OFFER IN THEIR YOUTH, NOW GETTING THEIR SECOND CHANCE.
FROM THE BRIEF REPOSITION THE ICE CREAM CATEGORY BY CHALLENGING THE STATUS QUO TO BECOME HAAGEN DAZS FOR THE MASSES. ICE CREAM HAS BECOME ORDINARY. IT HAS LOST ITS INDULGENCE, ITS SPECIAL COVETED ROLE IN PEOPLE’'S LIVES. PEOPLE DO NOT CRAVE FOR ICE CREAM ANYMORE. THEY HAVE LOST THE YEARNING, THE DESIRE, THE WANTING BIG IDEA: THERE IS A PLACE WHERE ME AND MY NEEDS COME FIRST. WHERE THERE IS ROOM FOR SHEER MAGIC TO HAPPEN. THE PLACE IS FROPIA. IT’S WHERE HAPPINESS LIVES.
FROM THE BRIEF: ADDICTION IS A DISEASE THAT IS EATING OUR SOCIETY FROM INSIDE. THE TREND IS FAST CATHCING UP AND IS NOW ENTERING THE EDUCATED CLASS. WE NEED AN EDUCATIONAL/EMOTIONAL CAMPAIGN TO STOP THIS SHARP INCREASE IN INCIDENCE. BIG IDEA “HIGH†ANTI DRUG CAMPAIGN IS BASED ON THE FACT THAT DRUG USERS CLAIM. THE IDEA IS TO CAPITALIZE ON THE USEABILITY OF OF “HIGH†WHEN ON DRUGS.
FROM THE BRIEF: ISLAMIC BANKING IS RELATIVELY A NEW CONCEPT IN PAKISTAN. PEOPLE ARE NOT AWARE AND THUS THEY QUESTION THE CREDIBILITY OF THIS BANKING SYSTEM. BIG IDEA “IS IT HALAL?†ASK QUESTION. DON’T SHY AWAY, BELIEVE IN THE TRUTH WELL TOLD. WE FOCUSED ON THE QUESTION ASKED BY OUR TARGET AUDIENCES AND REPLIED THROUGH THE QURANIC VERSES SO THAT OUR ARGUMENT DOESN’T LOSE ITS CREDIBILITY.
